Elevate Your Events
About 3rd Level, Inc.
The circle of our logo is an ensō, a form in Zen art, or Japanese ink painting, representing enlightenment, strength, elegance, the universe.
The mountains represent the 3rd level, which in many traditions is the highest attainable level.
These elements come together to as 3rd Level, Inc. Strength, enlightenment, elegance at the highest possible level. We came into being to address the growing need in events, and the agencies that produce these events, to meet audiences (and teams) where they are, creating events that address the needs of a variety of people, remaining flexible, yet retain value for attendee and deliver the key brand messages.
We call them Person-Centered TM events.
Baby Boomers and Gen Z approach just about everything differently. (and this is true for the spectrum of all age demographics in-between) The same type of event, agenda and activities can’t possibly meet all their needs. Gen Z needs more flexibility, less alcohol and greater focus on wellness, healthy foods, etc. Baby Boomers need clear, direct communication, and a well-communicated flow and path to follow.
And we’re just talking age here. Many other demographic data points must be factored into your event strategy.
Let 3rd Level help your brand deliver the goods for everyone who needs to attend your events.
And let us help your agency deliver the goods to your teams for greater insights, alignment, focus and success.
What’s the Buzz?
Events are changing, how are you responding? 3rd Level are paving the way towards Person-Centered Events. See how Jeff and his team are taking the world of events in this exciting new direction.
Meet Jeff
Jeff Youngs, Founder and President of 3rd Level, Inc., is a 30+ year veteran of Corporate and Live Events. Starting in New York, he learned from the inventors of the business. Later – moving to Chicago, he became VP Production of a smaller agency there, before starting his own agency business.
In 2004, Jeff sold his interest in the agency, moved to Los Angeles, completed a master’s degree in psychology and began supporting other businesses in their growth and development. He began working with emerging businesses across the US and Europe, where he supported them in transforming their business and setting many of them on a path of unprecedented growth.
In 2015, Jeff joined GES Events as VP of Production and later, when they rebranded as “Spiro” Jeff was named Global SVP Production and began his journey of change management from the inside, integrating teams across the globe, and across businesses to effectively deliver best-in-class experiences.
Today, Jeff and 3rd Level are supporting Agencies and Brands in what he calls Person-Centered Events. The idea that events are more effective when they address the wide variety of needs across their diverse audiences.
And with a little more time, we can discuss Jeff’s successful pandemic pivots, but only if you really want to know…